Champions Lifestyle

Helping teens and young adults build focus, discipline, and confidence — one choice at a time.
It’s a Choice.
Built for families who want structure without punishment or hype.

This Is Not Motivation. It’s Structure.

Champions Lifestyle is a personal development platform that teaches young people how to make better daily choices — mentally, physically, and emotionally.
We don’t hype.
We don’t punish.
We build habits.

4 Pillars:
  • Teamwork – Learning to show up, communicate, and be accountable
  • Focus - Training attention, emotional control, and awareness
  • Work Hard – Choosing effort when it’s uncomfortable
  • Get Better – Making progress daily, The power of consistency
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Meet Coach Don Ashley

Coach Don Ashley is a championship football coach and entrepreneur who believes football is life—and the discipline, toughness, and winning habits built on the field carry directly into school and life. He’s the founder of Champions Lifestyle: “It’s a Choice,” program that has helped impact 1,000+ students with grit, focus, and purpose.

At the heart of the program is his philosophy: Teamwork. Focus. Work Hard. Get Better. It teaches that winning matters—and that success is your choice, every day one Choice at a time.

Discover Elite Coaching & Unmatched Value

Tailored coaching that transforms ambition into unstoppable achievement.

Private Coaching

One-on-one sessions designed to give you personalized guidance, actionable insights, and a custom action plan that accelerates your journey toward excellence.

Group Coaching

Engage in collaborative small-group sessions that foster accountability, shared learning, and a dynamic environment for collective success.

Speaking & Workshops

Energize your organization with transformative events that inspire, challenge, and empower audiences to unlock their full potential.

Excel in every
arena of your life.

Bridge the gap between who you are now and the champion
you're destined to become with our proven, transformative system.

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